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Documents The Marketing Advantages of Strong Brands

The marketing advantages of strong brands Received (in revised form): 20th January, 2003 STEVE HOEFFLER is an assistant professor at the Kenan-Flagler School of Business,…

Data & Analytics Peter Field on maximising campaign efficiency using the IPA Effectiveness Databank

1. Maximising Efficiency Key learning from the IPA Databank 2. • Analysis of 996 IPA cases over 30 years. • Covers 700 brands in 83 categories. • Identifies the ingredients…

Education Ch11 Pricing In Online World

1. Internet Marketing Pricing in an Online World 2. Topics The power of pricing Price sensitivity and the Net Real-time pricing Bundling 3. The Power of Pricing The Worship…

Documents Copyright © 2003 Prentice-Hall, Inc. 16-1 Chapter 16 Developing Price Strategies and Programs by...

Slide 1 Copyright © 2003 Prentice-Hall, Inc. 16-1 Chapter 16 Developing Price Strategies and Programs by PowerPoint by Milton M. Pressley University of New Orleans Slide…

Documents Transparent Pricing Min Ding Pennsylvania State University.

Slide 1 Transparent Pricing Min Ding Pennsylvania State University Slide 2 The Power of Pricing POIM Figure 11.1 Pricing is Tightly Linked to Profitability Proper pricing…

Documents Context Price Sensitivity

JOEL HUBER, MORRIS B. HOLBROOK, and BARBARA KAHN* Previous marketing research on the effects of price has tended to ignore the role of such moderating variables as competitive…