Documents Marketing Mix of an NGO Shanessa

God is Gracious... Background Pooja Ganeriwala is the founder of Shanessa Initiated in December 2005, its projects mainly revolve around the all-round development of lesser…

Data & Analytics Peter Field on maximising campaign efficiency using the IPA Effectiveness Databank

1. Maximising Efficiency Key learning from the IPA Databank 2. • Analysis of 996 IPA cases over 30 years. • Covers 700 brands in 83 categories. • Identifies the ingredients…