The marketing advantages of strong brands Received (in revised form): 20th January, 2003 STEVE HOEFFLER is an assistant professor at the Kenan-Flagler School of Business,…
1. Maximising Efficiency Key learning from the IPA Databank 2. • Analysis of 996 IPA cases over 30 years. • Covers 700 brands in 83 categories. • Identifies the ingredients…
1. Internet Marketing Pricing in an Online World 2. Topics The power of pricing Price sensitivity and the Net Real-time pricing Bundling 3. The Power of Pricing The Worship…
Slide 1 Transparent Pricing Min Ding Pennsylvania State University Slide 2 The Power of Pricing POIM Figure 11.1 Pricing is Tightly Linked to Profitability Proper pricing…
JOEL HUBER, MORRIS B. HOLBROOK, and BARBARA KAHN* Previous marketing research on the effects of price has tended to ignore the role of such moderating variables as competitive…