SUMMER TRAINING PROJECT REPORT ON “impact of surrogate advertisment on liquor sales” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE MASTER’S DEGREE IN…

1. Regulation ofAdvertising andPromotion21McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. Advertising is Regulated…

Slide 1 Chris DeJon, Kaitlyn Harbin, Ray Chiu Slide 2  US regulations from liquor spots  commercials  Increasing trend of adult- themed ads  How financial crisis…

Slide 1 Regulation of Advertising and Promotion 21 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Advertising is Regulated…

Advertising Controls 22-* Self-Regulation of Advertising Gatekeepers Advertising industry Businesses Media Trade associations Goals Maintain consumer trust and confidence…