Chris DeJon, Kaitlyn Harbin, Ray Chiu. US regulations from liquor spots commercials Increasing trend of adult- themed ads How financial crisis.

Alcohol, Sex Ads Get Prime TV

Time

Chris DeJon, Kaitlyn Harbin, Ray Chiu

Overview

US regulations from liquor

spots commercials Increasing trend of

adult- themed ads How financial crisis

effects advertising Ads have become

deceptive, unethical, and portray a poor image

http://images.google.com/imgres?imgurl=http://www.internationalpointofsale.com/images/perfectliquor/Liquor.jpg&imgrefurl=http://www.internationalpointofsale.com/liquorstore_pos.html&usg=__xfw9W5eorrTdnvLfA69OYL4iFBc=&h=1688&w=1125&sz=117&hl=en&start=40&um=1&tbnid=qvZlPLPyQT88BM:&tbnh=150&tbnw=100&prev=/images?q=liquor&ndsp=18&hl=en&rlz=1T4DKUS_enUS236US241&sa=N&start=36&um=1

US Regulations

From 1948 to 1996, no TV station or network, local or national, accepted liquor ads

November 1996, council dropped a voluntary ban Liquor spots started appearing on local

cable systems two years later, followed by national cable channels.

http://images.google.com/imgres?imgurl=http://www.cinemaspy.ca/img/user/ABC%20logo.jpg&imgrefurl=http://www.cinemaspy.ca/article.php?id=909&usg=__ztp2JT1wZyeCw97zGyeZyqtt3rw=&h=210&w=250&sz=34&hl=en&start=16&um=1&tbnid=vjVgqNUeVFle2M:&tbnh=93&tbnw=111&prev=/images?q=abc+logo&hl=en&rlz=1T4DKUS_enUS236US241&um=1

http://images.google.com/imgres?imgurl=http://images.eonline.com/eol_images/Entire_Site/20070726/285.nbc.logo.072607.jpg&imgrefurl=http://www.eonline.com/uberblog/watch_with_kristin/b27012_30_rock_are_emmy_winners_gettin_busy.html&usg=__gWnI_rxhNoqDIFejzNMEVT4eb2o=&h=206&w=285&sz=9&hl=en&start=3&um=1&tbnid=nw3cBcDlvxo99M:&tbnh=83&tbnw=115&prev=/images?q=nbc+logo&hl=en&rlz=1T4DKUS_enUS236US241&um=1

http://images.google.com/imgres?imgurl=http://www.collider.com/uploads/imageGallery/FOX_logo/fox_logo.gif&imgrefurl=http://www.collider.com/entertainment/tv/article.asp/aid/6002/tcid/1&usg=__R5HwsPAldBgNHAU2om8G1Clf3dQ=&h=221&w=283&sz=5&hl=en&start=16&um=1&tbnid=FgX856vZr0DveM:&tbnh=89&tbnw=114&prev=/images?q=FOX+logo&hl=en&rlz=1T4DKUS_enUS236US241&sa=X&um=1

http://images.google.com/imgres?imgurl=http://www.vectorlogos.org/wp-content/uploads/2008/05/cbs-logo.png&imgrefurl=http://www.vectorlogos.org/2008/05/19/cbs-vector-logo/&usg=__wBR8oXksPwfGgw5OgAgQ6HN34v4=&h=792&w=612&sz=13&hl=en&start=1&um=1&tbnid=tSuu8tx3VsKQbM:&tbnh=143&tbnw=111&prev=/images?q=cbs+logo&hl=en&rlz=1T4DKUS_enUS236US241&um=1

US Regulations

December 2001, NBC tried to bring liquor commercials onto national broadcast programs Required for spots to promote

“responsible drinking” to be followed by product commercials

November 2007, liquor ads have been limited to appearances after 11 p.m.

Increasing Trend

Grammy Awards marked first time in years liquor ads ran in prime time on network-owned stations.

Increasing Trend

More liquor ads are now on front and back pages of magazines.

Adult-themed companies have become more suggestive.

Increasing Trend

A year ago, no broadcast TV group would have agreed to run distilled-spirit ads. In the last few months, nearly everyone has considered it. Number of distilled commercials tripled from 2001 to 2007

http://www.youtube.com/watch?v=wsQiAW513xQ&feature=related

Financial Effects

“Given the economy, there are publishers and

media outlets that are doing what they have to

to survive.” NBA rescinding bans on courtside ads Google and Facebook now allow liquor

ads on their websites Billboard operators have allowed more

strip clubs to hawk their establishments on roadside signs

Financial Effects

Liquor advertising on cable grew from nearly 2,000 ads costing $5 million in 2001 to nearly 47,000 ads totaling $122 million in 2005.

Deceptive

http://www.youtube.com/watch?v=4_iEII6EfIs

Ethics

Bad Taste

References

Fighthangover.blogspot.com Info

Fighthangover.blogspot.com Stats

Commercial I Absolut Vodka

Commercial II Skyy Vodka

http://fighthangover.blogspot.com/2009/02/us-alcohol-sex-ads-get-prime-tv-time.html

http://fighthangover.blogspot.com/2009/02/us-more-liquor-ads-pour-onto-broadcast.html





Chris DeJon, Kaitlyn Harbin, Ray Chiu. US regulations from liquor spots commercials Increasing trend of adult- themed ads How financial crisis.

Documents

years liquor ads

accepted liquor ads

themed ads

liquor commercials

distilledspirit ads

liquor advertising

liquor spots commercials

ray chiu slide