Documents Chapter 20 Regulation of Advertising and Promotion

Advertising Controls Copyright © 2014 McGraw-Hill Education.  All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill…

Documents Regulation of Advertising and Promotion

Advertising Controls 22-* Self-Regulation of Advertising Gatekeepers Advertising industry Businesses Media Trade associations Goals Maintain consumer trust and confidence…

Documents Chapter 20 Regulation of Advertising and Promotion

Advertising Controls Copyright © 2014 McGraw-Hill Education.  All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill…