CHAPTE R 15 DESIGNING AND MANAGING VALUE NETWORKS AND CHANNELS LEARNING OBJECTIVES After reading this chapter, students should:      Know what is a marketing…

SONY’S MARKETING PLAN   PRESENT TO: SIR. YAWAR ABBAS PRESENTED BY: INNOVATORS M.COM 2ND SEM DBMS UAF       GROUP MEMBERS ZAFAR ABBAS RIZVI 05 SALEEM…

1. DISTRIBUTION DECISIONS Channel of distribution decisions play a vital role to all types of firms. Functions performed by wholesaler, retailers, dealers are called intermediaries…

1. Different types of channel of distribution are as follows: Manufacturers and consumers are two major components of the market. Intermediaries perform the duty of eliminating…

ROLE OF DISTRIBUTION CHANNEL IN FMCG • Distribution channel (also known as marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor…