My presentation from the 2013 Event Marketing Summit in Chicago. Learn the ins and outs of proper influencer marketing, from influencer identification to validation to collaboration,…

Presentation by: Osama Masood Fahad Jawed Overview - Kraft 150 countries across the globe 100,000 employees Profits increased by 10%, north American sales rose by 2.3% Brands…

1. Branding 2. What is Brand Equity? “ Brand equity is a set of assets (and liabilities) linked to a brand’s name that adds to (or subtracts from ) the value provided…

Cheez-It Cheez-It  Cheez-It’s were first sold by the Green & Green Company in Ohio, 1921. After the Wall Street Crash of 1929, The Green & Green Company was…

Advertising Advertising Rhetorical Persuasion Advertisers use the rhetorical devises of⦠Not every ad will use all three, but most will use a combination of at least two…