Business Branding

1. Branding 2. What is Brand Equity? “ Brand equity is a set of assets (and liabilities) linked to a brand’s name that adds to (or subtracts from ) the value provided…

Documents CIM Level 6 Diploma In Professional Marketing Mastering Metrics Session 2 – What to Measure.

Slide 1 CIM Level 6 Diploma In Professional Marketing Mastering Metrics Session 2 – What to Measure Slide 2 Learning Outcomes This session contributes to the following…