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DIM Lecture One 2013 Semester 2
Education DIM Lecture One 2013 Semester 2

1.12. don’t think like a consumer 3. see Module Handbook for recommended texts and websites 4. learning objectives...critically analyse the role of key digital platforms,…

DIM Lecture 5
Education DIM Lecture 5

1.52. 1 situation analysis 3objectives strategy4tactics25 action 6 control 3. promotion 4. just remember... 5. different tactics will have a different significance …and…

DIM Lecture 4
Education DIM Lecture 4

1.4 2. 1 2 3 4 5 6 situation analysis objectives strategy tactics action control 3. • Regional • National • International • Age • Gender • Family • MOSAIC •…

DIM Lecture One
Education DIM Lecture One

1.1 2. don’t think like a consumer 3. see Module Handbook for recommended texts and websites 4. learning objectives... critically analyse the role of key digital platforms,…

DM Lecture 6
Education DM Lecture 6

1. 6 2. 1 2 3 4 5 6 situation analysis objectives strategy tactics action control 3. promotion 4. just remember... 5. different tactics will have a different significance…

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