1. Digital marketing #DM2managementimplications and planning 2. SOSTAC® planning model…123456situationobjectivesstrategytacticsactioncontrolcorporatemarketingdigitalresources…
1. Digital marketing #DM5objectivesand strategy in a digital plan 2. SOSTAC® planning model…123456situationobjectivesstrategytacticsactioncontrolcorporatemarketingdigitalresources…
1.12. don’t think like a consumer 3. see Module Handbook for recommended texts and websites 4. learning objectives...critically analyse the role of key digital platforms,…
1.52. 1 situation analysis 3objectives strategy4tactics25 action 6 control 3. promotion 4. just remember... 5. different tactics will have a different significance …and…
1.1 2. don’t think like a consumer 3. see Module Handbook for recommended texts and websites 4. learning objectives... critically analyse the role of key digital platforms,…
1. 6 2. 1 2 3 4 5 6 situation analysis objectives strategy tactics action control 3. promotion 4. just remember... 5. different tactics will have a different significance…