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Documents tagged

key personas

Technology UXDi Sydney - Project 2 Mobile Web Prototype

1. TRUESPIRT CASE STUDY_Design by: Cheryl Lee, John Hayward, Kathryn Sadler and Nicole Commander Student Project 2 General Assembly UXDi Sydney January 2014trueSpirSCHOOL…

Technology Using Web Analytics to Increase Website ROI

1. Measuring the ROI of your website: using web analytics effectively. Enterprise Ireland eMarketing Seminar, Morgan McKeagney Dublin, 22/10/09 Managing Director, iQ Content…

Technology Data is the New Black

1. Data is the New ’’Black’’The Top 3 Requirements to Improve Campaign SuccessSDL€ 2. 838 Billionmarketing emails in the US forecast for 20i 3*Today there is no…

Business LoJack Case Study: "Brand Repositioning as a Catalyst for Organizational Change"

1. Hello. ! Mike Sullivan SVP Marketing, LoJack Corp. ! Ian Fitzpatrick Chief Strategy Oﬃcer, Almighty 2. We’re here to tell the story of the work that our two organizations…

Technology Digibury March 11 - Mike Jongbloet: Great Kick off Meetings

Great kick-oﬀ meetings Mike Jongbloet User Experience Lead Great kick-oﬀ meetings Mike Jongbloet User Experience Lead workshops Top tips for organising your next workshop …

Marketing QuickPivot Case Study - Building the custom journey from the ground up

1. Case Study Challenges • Client had robust, multi-channel lead generation but was exclusively reliant on tele-sales delivering low conversion to sale – Contacts in…

Documents Rockaway Academy #4 – Growth Hacking with Radko Sekerka (Rockaway VCT)

1. Rockaway Academy – Workshop #4 Growth Hacking Radko Sekerka 2. Agenda 1. Key personas, how to define them and why we should map customer flows 2. How to setup key metrics;…