1. Services MarketingChapter 1: Introduction to Services 2. Have you experienced it?http://www.youtube.com/watch?v=OaZnCu1hc0Ihttp://www.youtube.com/watch?v=PyG2jtA_rd8…

PowerPoint Presentation Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Part 1 FOUNDATIONS FOR SERVICES MARKETING 1-2 Introduction…

Slide 1 Slide 2 S M Chapter 1 INTRODUCTION TO SERVICES Slide 3  Explain what services are and identify service trends  Explain the need for special services marketing…

PowerPoint Presentation Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin A Note on the PowerPoint Slides... These PowerPoint…

Introduction to Services Marketing Introduction to Services Marketing Prepared by: Ms. Megha Mody Assistant Professor Marwadi Education Foundation Overview What are services?…

Welcome to Services Marketing Chapter 1 Foundations of Services Marketing Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics…