Documents ELC 310 Day 19. Agenda Questions? Two major assignments Left –C–Case study analysis of an...

ELC 310 Day 19 Agenda Questions? Two major assignments Left Case study analysis of an existing case Week after break 10% Creation of a case study Last week of the semester…

Documents Chapter 1 Services Mkt

Welcome to Services Marketing Chapter 1 Foundations of Services Marketing Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics…