Pricing Products: Pricing Considerations, Approaches, and Strategy ©2006 Pearson Education, Inc. Upper Saddle River, NJ 07458 Marketing for Hospitality and Tourism, 4th…

1. Strategy  Internal Consistency  External Consistency 2. Definition of Strategy Strategy: A firm’s theory about how to gain competitive advantages 3. Mission Objectives…

Slide 1Chapter 7 Pricing Strategies You don t sell through price. You sell the price. Slide 2 The Learning Objectives Setting Pricing Policy Price-adjustment Strategies Price…

1. Chapter 7 Pricing Strategies You don’t sell through price. You sell the price. 2. The Learning Objectives  Setting Pricing Policy  Price-adjustment Strategies…

1. DEVELOPING PRICING STRATEGIES AND PROGRAMS 2. Whenshould a company initiate price change? 3. INITIATING PRICE CUTS 4. Why are price cuts required? Due to excess plant…

1. When should a company initiate a price change? 2. By, Anurag Kar B.Tech. Student Department of E and ECE IIT Kharagpur Based on Chapter 3: Developing Pricing Strategies…

1. DEVELOPING PRICING STRATEGIES AND PROGRAMS Presentation by Srujan Dasari 2. WHEN SHOULD A COMPANY INITIATE A PRICE-CHANGE? 3. Initiating Price Cuts 4. EXCESS PLANT CAPACITY…

1. When should a company initiate a price change? 2. By, Anurag Kar B.Tech. Student Department of E and ECE IIT Kharagpur Based on Chapter 3: Developing Pricing Strategies…

1. Developing Pricing Strategies 2. When should a company initiate a price change? 3. Initiating Price Cuts To generate additional business To gain market share 4. A price…

1. When should a company initiate a price change? Companies often need to cut or raise prices 2. Initiating Price Cuts • When plant capacity is excess • To dominate market…