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Chapter 6 Consumer Markets and Consumer Buying Behavior ©2006 Pearson Education, Inc. Upper Saddle River, NJ 07458 Marketing for Hospitality and Tourism, 4th edition Kotler,…

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Pricing Products: Pricing Considerations, Approaches, and Strategy ©2006 Pearson Education, Inc. Upper Saddle River, NJ 07458 Marketing for Hospitality and Tourism, 4th…

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Chapter 2 Service Characteristics of Hospitality and Tourism Marketing ©2006 Pearson Education, Inc. Upper Saddle River, NJ 07458 Marketing for Hospitality and Tourism,…