1. Marketing 1 Product 2. It’s more than just products ... 3. Service = Product 4. Service = Product 5. Do you have any favorite Products? 6. Anything that can satisfy…

1. Topic 5: Product, Services, and Branding Strategy 8 2. Learning Objectives After studying this chapter, you should be able to: Define product and the major classifications…

Slide 18-1 PRODUCT What is a Product? A PRODUCT is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want…

1. 7 - 1Product• Anything that can be offered to amarket for attention, acquisition, use, orconsumption that might satisfy a wantor needService• An activity, benefit,…

Slide 1 Chapter 8 Product and Services Strategy Slide 2 What is a Product? Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies…

Slide 1 1 Part four : Product Strategy ( Chapter8-Charpter9) Slide 2 2 What Is Product? (P.232) Product:Anything that can be offered to a market for attention,acquisition,use,or…

Chapter 8 Product and Services Strategy Road Map: Previewing the Concepts Define product and the major classifications of products and services. Describe the roles of product…

1. 7 - 2Copyright © 2015 Pearson Education, Inc. Learning Objectives • Define product and describe the major classifications of products and services. • Describe the…

Nama : Rizka Britania NPM : 0706275025 Tugas : Menjawab Pertanyaan Mencari Perkembangan Starbucks Study Case – Starbucks Dikumpulkan : 9 Des 09 PERTANYAAN DAN JAWABAN MENGENAI…