Brief History of Branding and the importance of Brand Experience Note: this was a presentation given to a group of industrial design students on the topic of branding, with…
Project Report On “Consumers’ perception regarding branded and unbranded grocery items” Submitted to: Punjab Technical University, Jalandhar. In partial fulfillment…
3 The Effects of Marketing Mix Elements on Brand Equity* Edo Rajh** Abstract The structural model of the effects of marketing mix elements on brand equity is defined in line…
Effect of Brand Image on Consumer Purchasing Behaviour on Clothing: Comparison between China and the UK’s Consumers By Kwok Keung Tam 2007 A Dissertation presented in part…
1. ABSTRACTBrand awareness, as one of the fundamental dimensions of brand equity, isoften considered to be a prerequisite of consumers‟ buying decision, as it representsthe…
1. Lecturer: Dr. Samiee Prepared By: shiva chegini January2014 2. Initial research into the valuation of brands originated from two areas : marketing measurement of brand…
1. Croatian Economic Survey 2005 53 3 The Effects of Marketing Mix Elements on Brand Equity* Edo Rajh** Abstract The structural model of the effects of marketing mix elements…
1. Build-a-B.R.A.N.D.Workshop Goes DigitalPresented by Laura Willis Willis-Works Communications 2. My Background Passionate about providing fully-integrated, results-orientedbrands…
1. A Guide to Monitoring Your Brand OnlineA Little Bit About Koozai: ............................................................................................... 3How…
1. Bioplastics : An important component of global sustainability Bioplastics are either biobased or biodegradable or both. Plastics are a vital asset for humanity, often…