1. ABSTRACTBrand awareness, as one of the fundamental dimensions of brand equity, isoften considered to be a prerequisite of consumers‟ buying decision, as it representsthe…

1. BRAND AFFINITY OF CORE CLASSRETAILERS AND ITS IMPACT ONSALES OF PEPSI PRODUCTSCratto Tony13BSPHH010160IBS HyderabadPepsiCo India Holdings Pvt. Ltd 2. Contents Swot…

1. GROUP MEMBERSNAME ROLL NOAVINASH G JANWALKAR 01PRASHANT SURVE 57AMIT SINGHSACHIN APRAJAMAR KADAM 2. OBJECT OF THE CASE STUDYHOW WILL YOU AVOID STOCK OUT FOR BISLERIIN…

1. CONSUM R B H E E AVIOUR??CIMS 2. • WHY PEOPLE BUY ? WHAT IS THEPSYCHOLOGICAL PROCESS OFBUYING ?• HOW PEOPLE BUY?• WHY PEOPLE CHOOSE APARTICULAR BRAND OVER OTHER?•…

The Marketer's Dilemma: Focusing on a Target or a Demographic? The Utility of Data-integration Techniques MrKE HESS Nielsen Michael.Hess@nielsen. com PETE DOE Nielsen…