Price changes.       Retailers would prefer to sell most goods at the original retail price.However a decrease or an increase in prices is sometimes necessary…

Chapter 16: Sales Promotion and Personal Selling Objectives: • • Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion.…

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Slide 1Sales Promotion and Personal Selling Slide 2 Objectives Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion.…

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Slide 11 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling Slide 2 2 Sales Promotion Marketing communication activities, other than advertising, personal…

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Chapter 16: Sales Promotion and Personal Selling Objectives: Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion.…

1. TheIISUniversity Submitted by-Submitted To- 2. Contents  Introduction  Products  Promotional Technique  Advertising and public relation  Sale promotion…