Product differentiation and brand Management Product Differentiation Competitive Advantage: Companies achieve competitive advantage in the market either by a) Offering…

1. E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 9: Differentiation and Positioning Strategies© Prentice Hall 2003 2. OverviewDifferentiation…

RE-LAUNCHING OF MECCA-COLA M. BILAL KHAN (2642) IUGC RE-LAUNCHING OF MECCA-COLA M. BILAL KHAN (2642) IUGC ACKNOWLEDGEMENT 　 I owe our gratitude to Allah Almighty whose…

BISCUIT INDUSTRY PRESENTED BY SHIVPRAKASH VARMA & GROUP Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits, but do they know how…

LIFEBUOY STP ANALYSIS GROUP 2 INTRODUCTION One of the oldest soap brands, available in India since 1895. Undisputed Leader in the soaps market of India, with 18.4% share.…

DOVE BEAUTY BAR INTRODUCTION Dove is a personal care brand owned by Unilever. It started in 1957 The brand came to India in 1995. It is imported and marketed by Hindustan…

Presentation On Click to edit Master subtitle style Launching a new Product Group members Brand Name CoolUp Slogan of the brand "The best natural drink of the town"…

1. BUSINESS LEVEL STRATEGY ANALYSIS T P he ositioning Approach. P orter’s 5 F orces. Value Chain Analysis. T Generic Strategies. he 2. The Positioning Approach The oldest…

1. Marketing Management MBA CP 205 2. Crafting the Brand Positioning 3. Learning Objectives: Know how a firm can choose and communicate an effectivepositioning in the market.…

1.Market Segmentation2. Chapter Objectives Explain market segmentation, and identify several possible bases for segmenting markets. Distinguish between the requirements for…