CHAPTE R 15 DESIGNING AND MANAGING VALUE NETWORKS AND CHANNELS LEARNING OBJECTIVES After reading this chapter, students should: Know what is a marketing…
1. WELCOME 2. PART 6 DELIVERING VALUE Chapter 15MARKETING CHANNELS & VALUE NETWORK 3. What is a Marketing Channel?A marketing channel system is the particular setof interdependent…
1. Sales andDistributionTeam C2X !! 2. • Market ?• What is Marketed ?• Who Markets ? 3. Dimensions of Market• Spatial Seperation• Time Seperation• Perceptional…
1. A set of interdependent organizations(intermediaries) involved in the process ofmaking a product or service available for useor consumption. Also known as “Value…
1. Chapter 12 Distribution Channelsand Supply Chain Management 2. Learning Goals Explain why companies use distribution channels and discuss the functions that these channels…
1. (A TOOL 0F MARKETING MIX) 2. Place:-The fourth “P” in the Marketing Mix has been largely neglected But this is changing.... Marketing Channel Strategy Has Become Critically…
Slide 1Bio-coal market study: Value chain analysis of bio-coal business in Finland Lei Wang 06.06.2013 Slide 2 2 Main thesis: primary study results Primary study results…
1. Channel Review: Chapters 12, 13 and 17Margaret Cornish 2. Distribution Decisions Chapt 12: Objectives Why do companies need distribution channels? What value do they add?…