MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR Course Code: Credit Units: Course Objective To help the students gain understanding of the functions and responsibilities…
1. DISTRIBUTION DECISIONS Channel of distribution decisions play a vital role to all types of firms. Functions performed by wholesaler, retailers, dealers are called intermediaries…
1. Channel Review: Chapters 12, 13 and 17Margaret Cornish 2. Distribution Decisions Chapt 12: Objectives Why do companies need distribution channels? What value do they add?…
1. How should Marketing Channels be designed ? 2. To design a marketing channel system , marketers analyze the following : 3. A. LOT SIZE Hertz preferred a channel from which…
Slide 1 Business Marketing Channels of Distribution Slide 2 Business Marketing Channel Members Channel members: independent –A set of independent companies cooperative…
Slide 1 Business Marketing Channel Participants Slide 2 Business Marketing Channel Members Channel members: independent –A set of independent companies cooperative –that…
Slide 1 Managing Business Marketing channels Slide 2 Learning objectives The alternate paths to business market customers. The critical role that industrial distributors…