VS Demographic Segmentation MAKE BAJAJ MODEL ENTRY KRISTAL(100) CT(100) PLATINA(100) CV(100) DISCOVER(100) CD100(100) CD100ss(100) CD DAWN(100) CD deluxe(100) CD deluxe-ss(100)…
WHAT IS POSITIONING? It is the act of designing the company’s offering and image to occupy your distinctive place in the mind of the target market. The end result…
How to Attract Attention to gain customer? ³Brand Equity is defined as the positive differential effect that knowing the brand name has on customer response to the product…
DEALING WITH COMPETITION Presented by: Feroz Khan Shilpa Sharma Shiva Suresh Sonti Sunil Singh In this chapter, we will address the following questions: How do marketers…
SIP at TVS Motor Co. 2011 ACKNOWLEDGMENT I would like to express my gratitude towards Mr Niraj Kumar (GM-Service TVS Motors Delhi) who gave me the opportunity to work for…
1.Hero Honda P l e a s u r e “ IDEAS MAGNIFYING THE BRAND PROPOSITION“2. BASIC PROPOSITION The pleasure of freedom Enhance the experience of pleasure Celebrate the pleasure…
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I Ind i INDIAN TWO WHEELER INDUSTRY n wo Wheeler Industry ndiaWheelerIndustry Indian Two wheeler industry, Key players and Types of two-wheelers India is the second largest…
The Good Germans Less monstrous and more realistic than the Q7, Audiâs Q5 is here and ready to tackle the BMW X3 Words Sirish Chandran Photography Gaurav S Thombre 62 june…