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Documents Demographic Segmentation

VS Demographic Segmentation MAKE BAJAJ MODEL ENTRY KRISTAL(100) CT(100) PLATINA(100) CV(100) DISCOVER(100) CD100(100) CD100ss(100) CD DAWN(100) CD deluxe(100) CD deluxe-ss(100)…

Documents Positioning Strategy 2003

WHAT IS POSITIONING?  It is the act of designing the company’s offering and image to occupy your distinctive place in the mind of the target market.  The end result…

Documents Celebrity Endorsement

How to Attract Attention to gain customer? ³Brand Equity is defined as the positive differential effect that knowing the brand name has on customer response to the product…

Documents Dealing With Competition

DEALING WITH COMPETITION Presented by: Feroz Khan Shilpa Sharma Shiva Suresh Sonti Sunil Singh In this chapter, we will address the following questions: How do marketers…

Documents TVS Report

SIP at TVS Motor Co. 2011 ACKNOWLEDGMENT I would like to express my gratitude towards Mr Niraj Kumar (GM-Service TVS Motors Delhi) who gave me the opportunity to work for…

Sports Hero honda pleasure

1.Hero Honda P l e a s u r e “ IDEAS MAGNIFYING THE BRAND PROPOSITION“2. BASIC PROPOSITION The pleasure of freedom Enhance the experience of pleasure Celebrate the pleasure…

Sports Hero honda pleasure

1.Hero Honda P l e a s u r e “ IDEAS MAGNIFYING THE BRAND PROPOSITION“2. BASIC PROPOSITION The pleasure of freedom Enhance the experience of pleasure Celebrate the pleasure…

Documents VIJJU Imp

I Ind i INDIAN TWO WHEELER INDUSTRY n wo Wheeler Industry ndiaWheelerIndustry Indian Two wheeler industry, Key players and Types of two-wheelers India is the second largest…

Documents Overdrive June 2009 Issue Preview

The Good Germans Less monstrous and more realistic than the Q7, Audiâs Q5 is here and ready to tackle the BMW X3 Words Sirish Chandran Photography Gaurav S Thombre 62 june…