Australian Journal of Business and Management Research Vol.1 No.6 [75-86] | September-2011 SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION Kevin Kuan-Shun Chiu…
A brand is a name, term, design, or symbol (or combination) that identifies a business or organization and its products. Brands can include a number of elements: Brand name…
Changing the Game: The Impact of Clubfitting on Golfers, Manufacturers and Retailers January 2011 * Custom Clubfitting: Golf Equipmentâs Next Big Opportunity Background…