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Australian Journal of Business and Management Research Vol.1 No.6 [75-86] | September-2011 SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION Kevin Kuan-Shun Chiu…

Documents Brands can include a number of elements:

A brand is a name, term, design, or symbol (or combination) that identifies a business or organization and its products. Brands can include a number of elements: Brand name…

Documents Changing the Game: The Impact of Clubfitting on Golfers, Manufacturers and Retailers January 2011...

Changing the Game: The Impact of Clubfitting on Golfers, Manufacturers and Retailers January 2011 * Custom Clubfitting: Golf Equipmentâs Next Big Opportunity Background…

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PORTFOLIO kanika mittal Kanika Mittal C-2 Geetanjali Enclave New Delhi-110017 Phone: +91 9811282772 E-mail: OBJECTIVE To keep learning and improving my skills. EDUCATION…