1. Role of Integrated Marketing Communications Overview 2. A Definition Integrated Marketing Communication…..is a process for planning, executing & monitoring the brand…
MERANCANG DAN MENGELOLA KOMUNIKASI PEMASARAN TERPADU Lina Auliana Santika .,SE.,MM Cecep Safa atul Barkah November, 2010 FAKULTAS ILMU SOSIAL DAN POLITIK What is Marketing?…
1. STRATEGICintegrated marketing communications 2. IMC is the planning and executionof all types of advertising-likeand promotion-like messagesselected for a brand service,…