Pepsi: Promoting Nothing Chapter 15 Company Case Drink, Drink, Drink! Aquafina Drink Aquafina Competing Companies  Pepsi Cola and Coca-Cola have been competing with each…

1. Powerful tools for the 21st century market TOP 10 Learning Concepts Ch 18 Managing Mass CommunicationsFrancis Benson C. HugoMarch 31, 2011http://ph.linkedin.com/in/francisbensoncabehugo…

1. PRESENTATION ON ADVERDISMENT 2. PRESENTED BY •ARSALAN AHMED 3. WHAT IS ADVERTISING •Any paid form of non-personal presentation and promotion of ideas, goods, or services…

1. 1 2. Types of Advertising 2 1. Print Advertising 2. Outdoor Advertising 3. Broadcast advertising 4. Covert Advertising 5. Surrogate Advertising 6. Public Service Advertising…

1. TOP 10 Learning Questions for Chapter 18 – Managing Mass Communication Theresia Situmorang September 16, 2011 www.tualitorphory.blogspot.com 2. 1. Major Decisions in…

1. TOP 10 Learning Questions forCh. 19 MANAGING MASSCOMMUNICATIONSLenilynne GoDec. 17, 2010lenilynnego.blogspot.comRBSD- lenilynnego.blogspot.comMarketing Department 2. Q1:…

1. 19-1 © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document…

1. LANDING PAGEReach youradvertisingobjectives by OPTIMIZATION increasingpageviews, minimizing costs, orincreasingconversionrates. 2. WHY OPTIMIZEVery simply, optimizing…

Slide 1Sample of House Ads House ads are used by ad agencies to obtain new business. One would expect them to demonstrate that they can do persuasive advertising for this…

Slide 1Advertising Dont park under this ad! Slide 2 Lets think… Why do businesses advertise? What are brand name products? –What are the benefits and costs of brands…