1. ADVERTISING Planning Marcomm & Advertising, Fikom, UMB, 2013 Judhie Setiawan, M.Si 2. +Six Steps of the Communication Process Step 1 Identify Target Audience Step…

1. Advertisement Management Copyright © 2008 - 2012 managementstudyguide.com. All rights reserved. 2. Objective Describe in brief the history of Advertising Explain what…

1. The Powerof Radio 2. Power of Radio• Reach• Resilience• ROI• Reinvention 3. Radio Reach Is Enormous • Radio reaches 93% of Americans with 235 million weekly…

Slide 1GLOBAL PROMOTION STRATEGIES Overview Marketing communications include advertising, sales promotion, personal selling, and public relations. When communicating with…

Slide 116-1 Chapter Sixteen Promoting Products Using Interactive and Integrated Marketing Communications Slide 2 16-2 Change & Promotion Mix Definition- Promotion Definition-…

Slide 1I n t e r n a t i o n a l M a r k e t i n g Integrated Marketing Communications and International Advertising Chapter 16 1 4 t h E d i t i o n P h i l i p R. C a t…

Slide 1Part 1 Enduring Principles in Times of Turmoil 3-1 Slide 2 1. What is the social impact of brand communication? 2. What ethical and social responsibilities do communicators…

1.Discovery2Deal Brand Games - turning seconds of attention into revenueFundedByMe -campaign presentation Peter Green, CEO, co-founder [[email protected]] Introducing Discovery-driven…

1.Social Media For thepragmatic2. http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/ Social media is… 3. All about the relationship. 4. And…

1.The Future of Agencies in Paid, Earned and Owned MediaAdvertising Super ForumLisa Bari, Matt Lawson, Jason Damas, Steve Schildwachter2. State of the UnionOnline advertising…