GLOBALIZATION & ADVERTISEMENT ….. Group Members: Syed Hassan Askari Khawaja Naveed Haider Raja Qasim Jamil Mohammed Abdullah POINTS TO DISCUSS • • • • • •…

1. Chapter 1 The Paradoxes inGlobal Marketing and Advertising American University of SharjahCollege of Arts and Sciences Department of Mass Communication Dr. Ibahrine 2.…

1. INTRODUCTION • Advertising is a form of communication that typically attempt to persuade, potential to purchase or to consume more of a particular brand of product or…

1. Promotion Decisions 2. Introduction• The primary purpose of marketingcommunications is to tell customers abutthe benefits and values that a company,product, or service…

Slide 1 Chapter Twelve Managing Global Advertising Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.12 - 2 Figure 12.1: Global Advertising Slide 3 Copyright…

1.Promotion Decisions2. Introduction• The primary purpose of marketingcommunications is to tell customers abutthe benefits and values that a company,product, or service…