Globalization and Advertisement

GLOBALIZATION & ADVERTISEMENT…..

Group Members:Syed Hassan Askari

Khawaja Naveed Haider

Raja Qasim Jamil

Mohammed Abdullah

POINTS TO DISCUSS

• What is Globalization• What is Advertisement• Globalization and Advertisement• Purpose Of Advertisement• Methods Of Advertisement• Kinds Of Advertisement• Conclusion

GLOBALIZATION

• What is Globalization?A term used to describe growing interdependence of people

around the world with regard to societal influence,

economies, and cultural exchanges.

• Formation Of World Trade Organization• Role Of China In Globalization• It’s being predicted that after 2010, the next super power

and biggest economy will be China.

• Products Of China All Over The World.

ADVERTISEMENT

• Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty.

GLOBAL ADVERTISING• Advertising has gone through five major stages of development:

domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the company’s speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel

• Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad

PURPOSE OF ADVERTISEMENT

• To attract new buyers and try to expand customer base

• To compete in the market• To create an organization’s recognition among

consumers• To promote subsidiary or products manufactured

by the same company• To bring into notice the changes, special offers

or current developments of the interest of the consumers

• To increase the sale of a particular product• To carry out public relations and public service

program

GALLERY

VIDEO CLIP AND PICTURES

China Mobile Ltd is the largest cellular company in the world. If we talk about Globalization and Advertisement collectively, we’d get to know that where ever the company exist in the world, there’s a same advertisement which had shown in the clip. This clip shows the Globalization and Advertisement to the best level.

VIDEO CLIP AND PICTURES

Toyota is also the very well known brand of General Motors Ltd Japan. The largest motor company of the world. They recognized themselves globally. Now there’s no any country in this world where Toyota is not available.

METHODS OF ADVERTISEMENT

• Television• Radio• Billboards• Newspapers• Magazines• E-Mail• Telemarketing• Web Pages• Mobile Vans

TELEVISION

• The most popular source of advertisement is Television. It has a vital role in Globalization.

BILLBOARDS• Billboards are also the good

source of advertisement. It is usually placed on the Road, So that people on their vehicles could see the promotion of the product.

E-MAIL

• The most advanced type of advertisement is E-Mail. It also plays an important role in Globalization. Internet users can get ads on their email addresses. By this type of adv., we can communicate with 1000s of people.

WEB PAGES

• This kinds of ads can only be found in web site. Other website owners advertise their website or product on others website where there are large no of visitors. It’s very useful for the advertisers.

• www.yahoo.com has more than 10,00,000 visitors in a day.

CONCLUSION

• Economic Growth• Trade Expansion• Elimination Of Local Market