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Slide 1International Advertising and Promotion การโฆษณาและส่งเสริมการ ขาย ในตลาดต่างประเทศ…

Documents International Advertising and Promotion 20 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill...

Slide 1International Advertising and Promotion 20 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Reasons for International…

Documents Chapter 15 Managing Global Advertising. Copyright © Houghton Mifflin Company. All rights...

Slide 1Chapter 15 Managing Global Advertising Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.Chapter 15 | Slide 2 Advertising Standardization Advertising…

Documents Chapter Twelve Managing Global Advertising. Copyright © Houghton Mifflin Company. All rights...

Slide 1 Chapter Twelve Managing Global Advertising Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.12 - 2 Figure 12.1: Global Advertising Slide 3 Copyright…

Documents 15 Managing Global Advertising. Learning Objectives List both the advantages and the special...

Slide 1 15 Managing Global Advertising Slide 2 Learning Objectives List both the advantages and the special requirements of standardized campaigns. Define the global theme…