DEALING WITH COMPETITION Presented by: Feroz Khan Shilpa Sharma Shiva Suresh Sonti Sunil Singh In this chapter, we will address the following questions: How do marketers…
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1. Marketing Management MBA CP 205 2. Dealing with Competition 3. Learning Objectives: Know how marketers identify primary competitors.Know how should we analyze competitors’…
1. New Media Marketing Internet Marketing In Today’sConnected World 2. The Ad & Mktg. TrendsBroadcastSimulcast Narrowcast/Tivo/On-Demand 3. The Ad & Mktg. TrendsPush…
Slide 1 Creating Competitive Advantage Chapter 18 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Competitor Analysis Discuss the need to understand…
Section 2.2 â Market Segmentation What Youâll Learn What market segmentation is and the four methods used to segment a market Analyze a target market Differentiate between…
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