We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back? We surveyed more than 1,000 U.S. marketers…

From Revenue to Exit: A Guide Mark Johnson Partner, B2BCFO January 30, 2012 Mark Johnson CPA with KPMG an international accounting firm for 12 years Senior financial executive…

© Copyright 2013 Adobe Systems Incorporated. All rights reserved. 1 DIGITAL DISTRESS: What Keeps Marketers Up at Night? ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up…

This is a certificate course in digital marketing and social media conducted between May 12-23, 2014 at the college. Slideshow by #sketchdeck.

1. Customer Value MappingAnd Value PropositionsIntroducing GALE Consulting, Value Propositions, And Implementation For Typical Projects2012 Copyright GALE consulting,…

1. APPENDIX 16: Business Plan RequirementsA business plan is essential in starting a business, improving a business, or raising capital, and is a detailed view of the business.…

COMPETITOR ANALYSIS Learning Objectives  Understand how a company identifies its primary competitors and ascertains their strategies.  Review how companies design competitive…

1.   2.   3. CONTENT Factfile P&G Product line. P&G in India Mergers and acquisitions Few controversies SWOT Analysis P&G – A Proud Advertiser Customer centric…

Title Strategic Leadership – Does it make a difference? Sub-Title The nature and function of Strategic Leadership – a review of some key issues and themes. Abstract This…

Diaper War Delhi School of Management Delhi Technological University Ankit Malik ² 11/MBA Prashant Agarwal ² 31/MBA Rohit Pandey ² 41/MBA Varun Gupta ² 54/MBA Vishal…