1. Tale of Two Brands Identity Messaging Experience 2. A Century-old Innovator Roots dating back to more than a century. 3. Simple. Unified. Relevant. 4. Identity 5. Evergreen…

1. Product Strategies for the Asia Pacific Asia-Pacific MarketingFederation Certified Professional Marketer CopyrightMarketing Institute of Singapore 1 2. Outline…

1. Product Strategies for the Asia Pacific Asia-Pacific MarketingFederation Certified Professional Marketer CopyrightMarketing Institute of Singapore 1 2. Outline…

1. Key ConceptsDifferentiation (What you do to an offering) : Creating tangible or intangible differences on one or more attributes between a focal offering…

1. Poster analysis… 2. How do you analyse a film poster? •P: Product – What genre is it? What is the plot? •I: Images – Including colours •L: Lettering – Font…

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Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products Evaluation question 1: In what ways does…

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1. Communications activities designed to promote a firm overall, without reference to a specific product, are called:  Corporate advertising Advocacy advertising Advertorials…