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Quiz March 2 nd

Jan 03, 2016

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Quiz March 2 nd. 1. Communications activities designed to promote a firm overall, without reference to a specific product, are called: . Corporate advertising Advocacy advertising Advertorials Lobbying Continuity advertising. - PowerPoint PPT Presentation
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Page 1: Quiz March 2 nd
Page 2: Quiz March 2 nd

1. Communications activities designed to promote a firm overall, without reference to a specific product, are called:

a. Corporate advertising

b. Advocacy advertising

c. Advertorialsd. Lobbyinge. Continuity

advertising

Page 3: Quiz March 2 nd

2. Why would World Wrestling Entertainment (WWE) sponsor a car on the NASCAR racing circuit?a. to build equity and

gain affinity with its target market

b. to show its position on sports marketing

c. to create a generic positioning strategy

d. to reduce its overall promotional expenses

Page 4: Quiz March 2 nd

3. Which of the following is NOT one of the advantages of Public Relations?

a. Credibilityb. Cost savingsc. Avoidance of

clutter d. Inconsistent,

redundant communications

Page 5: Quiz March 2 nd

4. For which of the following products would personal selling be the element of the promotional mix most likely emphasized?

a. bars of soapb. coloring booksc. earthmoving

equipmentd. boxed chocolate

candye. fresh flowers

Page 6: Quiz March 2 nd

5. Who among the following will NOT be chosen by this year’s Bachelor

a. Karyn Elton

b. Mollyc. Melissa