1. MARKET SEGMENTATION 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous.…

1. A discussion onthe Impact of Gender on Email Segmentation Strategies . 2. Research has shown that men and women react differently to various email aspects, and in some…

Slide 1The Gender Jobs Split How young men and women experience the labour market Katy Jones and Ian Brinkley Congress House, 1 st November 2013 Slide 2 Young people in employment…

Slide 1SEGMENTATION, TARGETING, AND POSITIONING 1 Global Marketing Chapter 7 Slide 2 MARKET SEGMENTATION Represents an effort to identify and categorize groups of customers…

Slide 1MARKET SEGMENTATION Slide 2 CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are…

Slide 1Identifying Market Segments and Targets Slide 2 Market Segments:. Markets are not homogeneous.. A company can t connect with all customers in large, broad, or diverse…

1. Go Global !Global Economic Environment :Market SegmentationBy Stephen Ong Edinburgh Napier University Business School [email protected] Professor, College…

1. We must plan for the future, because people who stay in the present will remain in the past. Abraham Lincoln 2. Table of contents 1. The Marketing Mix 2. Market Segmentation…

1. Company profileAd Mirrors© 2012 EFFECTIVE Media 2. IntroductionEffective Media is a media expertspecializing in marketing solutions.Unlike traditional media agencies,we’re…

1. Company profileAd Mirrors© 2012 EFFECTIVE Media 2. IntroductionEffective Media is a media expertspecializing in marketing solutions.Unlike traditional media agencies,we’re…