Business Marketing management market segmentation

1. MARKET SEGMENTATIONBY- SUNIT KUMAR MISHRA 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous…

Business Market segmentation

1. MARKET SEGMENTATION 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous.…