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Data & Analytics Leveraging Customer Lifetime Value for user acquisition campaigns

Learn how to: - track - compute - and leverage Customer Lifetime Value for the user acquisition campaigns of your mobile games. Featuring industry experts Eric Seufert from…

Technology OTOinsights "Player Engagement with In-Game Advertising"

Player engagement and In-game advertIsIng je f f rey bardzel l , ph .d . ⢠shaowen bardzel l , ph .d . ⢠ty ler pace In-game advertising (IGA) refers to the use of…

Documents The mobile App Store Economy

CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Mobile App Stores Economy Sociality Rocks! Kiev…

Education History of video games

1. History of Computer GamesJohn E. LairdEECS Department Updated 9/7/05Derived from The Ultimate Game Developer’s SourcebookThe First Quarter: A 25 year history of video…

Entertainment & Humor Interpret 3D gaming presentation

1. Interpret New Media Measure: 3D Entertainment StudyQ3 2010Michael (Yuanzhe) CaiVP of ResearchPrepared By: 2. MethodologyMethod: 20-minute online interview, USField Dates:8.31.2010-9.12.2010Sample:N=1458…

Education Interactive Media Guide

1. Application E-Learning 2. E-Learning – What is it? • E-learning is the use of technology and web applications in education. • E-learning can be lead inside and outside…

Technology Ad-Based Strategies for App Monetization: Native Ad Units

1. Trends in ad-based monetization strategies for mobile gamesKaya Taner, Casual Connect Amsterdam, February 2014 1 2. Who is talking? Kaya Taner •  CEO & Co-Founder,…

Entertainment & Humor Zlong Games

1. China Innovatiereis 2008Overview 2. Born in Laren,the Netherlands Business administration Erasmus University Marketing Manager Media Republic Amsterdam Studied Chinese…

Documents Cultural focus in multimedia localization for Russia, Ukraine and other CIS countries Anatoly...

Slide 1Cultural focus in multimedia localization for Russia, Ukraine and other CIS countries Anatoly Murzintsev, Head of Multimedia Dept., Janus WWI Slide 2 Definition Multimedia…

Documents Advertising Law & Ethics : Codes of Ethics Ethics are systems of moral principles that help us...

Slide 1Advertising Law & Ethics : Codes of Ethics Ethics are systems of moral principles that help us determine right from wrong, good from bad. Guidelines Adv. Carried…