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Business Growth Hacking Basics

As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook…

Data & Analytics Leveraging Customer Lifetime Value for user acquisition campaigns

Learn how to: - track - compute - and leverage Customer Lifetime Value for the user acquisition campaigns of your mobile games. Featuring industry experts Eric Seufert from…

Small Business & Entrepreneurship Startup consultation for Langevo (web & mobile game for learning languages)

Helping small game / education startup to plan the next steps in developing their product. Langevo founder asked me to help them with marketing and metrics, but I wanted…

Business Rip marketing - M2.0 and measurability

1. What are we talking about? Buyer 2.0 No Clue !!! Scary 2. Some Important Questions  What has gone terribly wrong with “Marketing”?  How will Marketing provide…

Mobile Mobile Game Marketing Strategy

1. MOBILE GAME MARKETING STRATEGY DON LIM EX-CEO, COM2US USA 2. “Get 1M download in shortest time!” – Don Lim 3. User Acquisition, Retention, Monetization 4. Life Time…

Documents 65298 Yahoo Case Analysis

Yahoo! Case Analysis May 9 2007 Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela The strategy of implementation of an established dot com company, struggling…

Technology Live Mobile 2013, day 2: Simon Podd, Flurry, "Smartphone & tablet games: by the numbers"

1. Title case / Helvetica 24. One line only. October 2013Smartphone & Tablet Games: by the numbers Simon Podd, Director Sales EMEA @FlurryMobile@FlurryMobile 2. Title…

Business PR 101 for iPhone Game Developers

1.   2.   3.   4. WTF is PR 5.   6. WTF is PR…really. It’s a lot of things: It’s smart people with strong writing and talking skills, helping you figure out how…

Technology Glitzed final presentation

1. CTO - ChiragChoskey Growth - Jessica Weinstein Partnerships -Dontae Rayford Our team CEO - Derlen Chiu Derlen has worked with startups as an entrepreneur and consultant.…