Zlong Games

China Innovatiereis 2008

Overview

• Born in Laren, the Netherlands

• Business administration Erasmus University

• Marketing Manager Media Republic Amsterdam

• Studied Chinese at China Normal University

• International Sales Zlong Games

• Business Development Spill Group Asia

Thijs BosmaBusiness Development Manager Spill Group

Zlong Games

About Zlong games

Cases Zlong Games• Casual Games

• Flash Games• Downloadable Games

• Serious Games

Cooperation Holland & China• Zlong Games more independent• Working Together with Chinese

End

March 31Monday

HistoryZlong Games

• Founded in 2005 by 3 Chinese entrepreneurs

• Headquartered in Shanghai, China

• Over 60 employees working in Shanghai

• Initial focus on Casual Game & Serious Game development

• Part of Spill Group since 2006

Exclusive Casual Flash Game Development for Spill Group global portals

70 games per year of which 50% is made by Zlong and the other50% outsourced to Chinese development companies

Casual GamesFlash Games

Besides Flash games, downloadable C++ games are very popular in the casual game industry

Zlong Games has already developed two of these with 1 more close to release

For the publishing of these games we make deals with game publisherslike Oberon and Real Networks

Casual GamesDownloadable Games

Zlong Games has built Serious Simulation Games and Virtual Worlds for western multinationals

Serious Games & Virtual WorldsProjects

•Game Concepts are created by the team in Holland

• Development takes place in China with feedback and guidance coming from Holland

• Assigned Chinese project managers are contact point with Holland

• Communication mostly by email, however game designers from Holland come here occasionally to improve workflow

Holland & ChinaCo operation

• At the moment we are busy with letting Zlong Games work more independently

• Create own Game Concepts• Develop more independently with less feedback rounds

In the process of doing so we focus on:

• Making the game designers more familiar with western games & Art style

• Giving them more responsibility in the development process

Zlong Games more independentProcess

Difficulties

• Language• Responsibility & Fear of making mistakes• Problem Solving• Initiative• Commitment

Working With ChineseCulture Clash

How to cope with them

• Active management• Frequent Communication• Trust Building • Give responsibility • Involvement in business