Business Innovation is the key ingredient for growth. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources,…
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers,…
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming,…
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge…
Clive Roach is the Social Media strategist at Philips Healthcare and is responsible for strategy development, activation, social media policies, training programs and all…
This presentation was performed at AST 2014 (tech.brookes.ac.uk/AST2014/) the 9th International Workshop on Automation of Software Test (AST’14) on June 1, 2014, in Hyderabad,…