Lifestyle Measuring Social Media: Where's the ROI?

http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge…

Documents "Survival of the Adaptable" - Presentation to BTI Team M&A

1. Survival of the Most AdaptableIntroductory Presentation to BTI Group2/8/2011 © 2011 by Zoom Sales & Marketing 1 2. Bruce Rossiter• President – Zoom Industries…

Documents 522_2010-11_CMOMandate

Making Leaders Successful Every Day November 10, 2010 | Updated: November 15, 2010 CMO Mandate: Adapt Or Perish by Chris Stutzman for CMO & Marketing Leadership Professionals…