Business What successfull account managers do with social capital.

1. Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications Willem Verbeke, Frank Belschak, Stefan Wuyts and Richard…

Documents BM17echap15.ppt

At the end of this presentation, you should be able to: Understand the importance and nature of personal selling. Know the three basic sales tasks—order getting, order…