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“GRANDMA’S FRIDGE IS COOL” – THE MEANING OF RETRO BRANDS FOR YOUNG CONSUMERS Andrea Hemetsberger * Christine Kittinger-Rosanelli * Barbara Müller * ABSTRACT This…

© 2010 ExactTarget2 Itâs difficult to be a modern marketer. Youâre looking for a silver messaging bullet so you can deliver marketing communications that resonate, increase…

ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)

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