BRANDING AND MARKETING PROMOTION STRATEGIES (Part I) Core Text: “Strategic Brand Management” by Kevin Lane Keller (2nd Edition) Presented by: PROF. HIMMAT ADISARE BRANDS…
REBRANDING WE live in an age when attitudes are not to be simply kept deep within but must be slipped on as a T-shirt or footwear. And company names need not be anything…
Comparison of brand failures and brand success (Selected cases of MNCs) A Research project Submitted as a part of semester studies Of Department of MBA-FT (IVSemester) INSTITUTE…
• CASE-STUDY: 1. Collaboration and Innovation at Procter and Gamble INTRODUCTION • BY approaching each challenge and opportunity since 1837, P&G will continue their…
Advertising Plan Olper’s Milk Situation Analysis Industry Overview Company Information Contd. Markets Served • The milk sector shows a market that has homogeneous preferences…
1. CHAPTER 7:LEVERAGING SECONDARY BRANDKNOWLEDGE TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 7.1 2. Building Customer-Based Brand EquityBRAND…
FMCG • Fast Moving Consumer Goods (FMCG), are products that are sold quickly at relatively low cost. • Though the absolute profit made on FMCG products is relatively…
1. AXE body spray- Explore ways to retain the experimental buyers group. What should be the frequency of the launch of new fragrances? 2. Analyze the consumer buying…
1. 1 2. Revised 3-5-14 Snapshot of Next15 Communications 2 Redshift is a part of Next 15 Communications Group PLC, one of the world’s most respected communications groups.…