Redshift company credentials

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Revised 3-5-14

Snapshot of Next15 Communications

Redshift is a part of Next 15 Communications Group PLC, one of the world’s most respected communications groups. It has 48 offices in 19 countries. Including Redshift, Next 15 owns eleven independent communications brands, two specializing in the technology sector (Text100 and The OutCast Agency), two in the consumer space (Lexis and MBooth) and a global marketing services agency (Bite). The group also owns three agencies with a focus on digital (Beyond, Connections Media, and Agent3), a digital content marketing agency (Republic Publishing), a communications firm (463 Communications) and an investor relations consultancy (The Blueshirt Group).

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Revised 3-5-14

Redshift: History

1997-2006: Senior team

worked together in

agency specializing in

Engineering and Manufacturing

2007: Redshift

was born and

became part of Next15

2009: Crowdology UK Was born

2011: US office opened

2013: Crowdology US was born

Redshift’s Staff

Advantages of Working with Redshift: An Excellent Value

Experience• All of our senior managers have at least 15 years of experience. Our team is a diverse group,

with backgrounds in engineering, weather forecasting, journalism, sales, religion, publishing, etc. Together we form a great mix of talent.

• Expertise across myriad sectors, methods, countries and analyses.

Service and Quality• White glove service and highest quality assurances.

Very Competitive Costs• Our high volume with PR studies has afforded us the luxury of special deals.

Round-the-Clock Coverage• With a five-hour time difference, you are assured that your project has more coverage.

Speed• Our timing is faster than our competition.

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We Provide Insights for Marketing and Communications

Strategy

Concepts and Ideas

Product Launches

Advertising and Communication

Brand Equity and Positioning

In-Market Effectiveness

Generate information for

developing PR headlines

Measure success of campaigns.

Understand the

competitive landscape

and market size.

Discover new target audiences.

Revitalize existing brands.

Evaluate customer satisfaction

and loyalty.

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Industry Experience

Consumer B2B Non-Profit PR & Ad Agencies Healthcare

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Category Experience

Alcoholic Beverages

Amusement Parks

Automotive

Carbonated beverages

Content Generation

Education

Financial

Evaluation of Messaging

Financial

Food & Beverage

Fragrance & Cosmetics

Health & Fitness

Healthcare

Homeopathic Products

Hotels

Infant Products

IT

Luxury Market

Media

Non-Profit

Nuclear Manufacturing

Restaurants

Snack Foods

Social Media

Telecoms

Toys

Women's Skincare

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Types of Research

Quantitative

Qualitative

Telephone

Online

Door-to-Door

Recruit to WebCAPI

Central Location

In-Person

Mall

Social Media

Reach

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Examples of Variables to Consider when Conducting Research Outside of US

Healthcare

• Different systems

• Different privacy issues

• Cultural

Consumers (General Pop)

• Regional coverage

• Socio-economic class

• Literacy rates• Best method

for country• Scale usage• Cultural• Translations

Consumers (low incidence)

• Incidence is difficult to obtain in some countries

• If upscale targets, often not on panels

• Sample feasibility

Mothers and Children

• Many countries have very low birth rates, some have nearly 0, such as Japan.

• These countries will be more expensive.

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Global Research TipsSample Size Sometimes you don’t need very large sample sizes to represent a country with low population.

Regional Coverage Where does the client sell their products? Are they planning to expand to other regions? If not, perhaps this could be re-considered?

Representation If at all possible try not to use one country to represent an entire region. Usually an issue with general population studies.

Scale Usage Be mindful of scale usage in various countries due to over/understatement.Use a bi-polar 10-point scale in most countries.

Translations This is a key to successful results. This is especially true for attributes. Avoid American idiomatic expressions- they usually don’t translate well.

Timing Perceptions of time vary across countries.

Depending on the target, the study could take longer.

Method Select the best method for each country’s culture. If a mixed method is required, plan it accordingly and realistically.

Sensitive Subjects Be conscious of this, since it will differ across countries. For example, some countries in the Middle East are very strict.

Communication When communicating with foreign vendors, and they are not ex-pats, English is usually their second language. Speak slowly and use formal English when writing. Do not use idiomatic expressions or any slang, even if acceptable in US business. Do not use Emoticons/Emojis.

Revised 3-5-14

Analytical Tools

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KEY DRIVER ANALYSIS

LATENT CLASSCLUSTER ANALYSIS

MAX DIFFERENCESCALING

CONJOINT MODELLING

BRAND PERCEPTUAL

MAPPING

MULTIPLE REGRESSION

ANALYSISCHAID ANALYSIS NET PROMOTER

SCORE

STRUCTURED EQUATION

MODELLING

INDEXING

ANALYSIS AGAINST MODELS

FASCINATION, OBSESSION, IMMERSION

STANDARD CROSS TABS

Redshift Research’s Proprietary Panel: CrowdologyTM

Crowdology™ is a registered trademark of Redshift Research Ltd.Commotion House, Morley Road, Tonbridge, Kent TN9 1RA

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Crowdology

An online panel owned and operated by Redshift Research

• US and UK

• Responsive consumer panel

• Access to B2B audiences

• Balanced by region, age, gender and demographics

• 120 key profiling questions allowing us to quickly target the audience you require• High volume = discounts and deals

• Access to 10 million respondents in 60 countries worldwide

• Voted 4th best in Money Saving Expert’s 2013 Top 20 online panels by its community members Please visit our website for specific details

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Crowdology: Quality Controls

PANEL RECRUITMENT

METHODS ADHERE TO MRS RULES AND ENSURE RESPONDNET

PRIVACY

SCRUPULOUS PANEL

MANAGEMENT

REGISTRATION AND FRAUDULENT

RESPONDENT CHECKS

SURVEY GOOD PRACTICE

MEASURES

Please visit our website for specific details

A few happy clients

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IT Hardware, Software, Services

Consumer and B2Bunpakt

Public Relations (Non Next15)

Buffalo Communications

Healthcare, Personal Care

Non-Profit

CONTACT INFO

Guy WasherManaging Director

Tel: +441732 356399Mob: +447872024910

[email protected]

Lisa BellaUS Vice President

Tel: 1-212-539-3214Mob: 1-914-837-5476

[email protected]

US Office UK Office

212-539-3214 +441732 356399300 Park Ave South Commotion House11th Floor Morley RoadNew York Tonbridge, KentNY 10010 TN9 1 RA

While Redshift is based in the UK and US, the company works across the globe, across time zones and languages. Our consortium relationships give us access to almost 10 million respondents in 46 countries worldwide. Although Redshift specializes in providing services to Marketing Communications companies (the Crowdology polling panel, for example) it has a long pedigree of full service research project execution across industry sectors. Redshift Research is adept at executing focus groups, face-to-face interviews, telephone interviews, online research, desk research and statistical modelling, to mention just a few techniques.

www.redshiftresearch.co.uk

www. crowdologyresearch.com