Introduction Britannia, one of the premier food product company in India. Britannia started as a small biscuit company in 1892 and has grown to a household name. Britannia…

INDIAN BISCUIT INDUSTRY 6/30/2010 OVERVEIW OF INDIAN BISCUIT INDUSTRY Contributes Rs.8000crs to FMCG industry Organized and unorganized sectors 150 small to medium factories…

Marketing & Competition Analysis Introduction | History Top Indian Players | Market Share Marketing Objectives | Strategies Segmentation | Growth Opportunities Understanding…

the acquisition of Shaw Wallace’s beer portfolio for a reported US$264m in 2003. This gave SABMiller ownership of strong brands like Haywards 5000, along with its existing…

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Analyze the consumer buying behavior for the product deodorant and brand AXE in specific. Identify the composition of buyers and suggest the ways to increase the repetitive…

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LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY Figure 2-9 Building Customer-Based Brand Equity BRAND BUILDING TOOLS AND OBJECTIVES CONSUMER KNOWLEDGE EFFECTS…

Amul Chocolates Class I B Submitted by: Alok Kumar 02 Amar Mehta 03 Anil Singh 07 Anjan Vij 08 Annie James 09 Anuroop Raj 10 Agenda Sr NO. 1 2 3 4 5 6 7 8 9 10 11 Methodology…