1. CREATING , MEASURING MANAGING & DEVISING BRAND EQUITYINDRAJEET KUMAR TARUN KUMAR OJHA DILLIP SAHOO SMIRITI 2. Chapter Questions • What is a brand and how does branding…
1. CREATING , MEASURING MANAGING & DEVISING BRAND EQUITYINDRAJEET KUMAR TARUN KUMAR OJHA DILLIP SAHOO SMIRITI 2. Chapter Questions • What is a brand and how does branding…
1. What are the important brand architecture Decisions in developing a branding strategy? By Sanket Badhe 2. 1) It can develop new brand new elements for new product. 2)…
1. DEVELOPING A BRANDING STRATEGY 2. A firm has three main choices: 1.Develop new brand for the new product 2.Apply some of its existing brand elements 3.Use a combination…
1. DECIDING A BRANDING STRATEGY 2. HOW TO BRAND NEW PRODUCtS 3. THERE ARE THREE WAYS……………….. 4. 1.Developing new brand elements for new products. 5. 2.Applying…
1. HOW TO DEVELOP A BRANDING STRATEGY? 2. How to Brand new products? 3. A firm has three main choices: 1. Develop new brand elements for the new produc 2. Apply some of its…
1. Devising a Branding Strategy 2. How to brand a new Product? 1. A firm can develop new brand elements for the new product. 2. Brand Extension: Firm can apply some of its…
1. Branding Develop new brand elements for the new product. Apply some of its existing brand elements. Use a combination of new and existing brand elements. 2. House of Brands…