EVOLUTION OF A BRAND Group 9: Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt AGENDA •Brand Definition •Unilever - Category Management Strategy -…

1. EVOLUTIONOFABRANDGroup 9 :Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt 2. AGENDA Brand Definition Unilever -Category Management Strategy -Brand…

Slide 1EVOLUTION OF A BRAND Slide 2 A GENDA Brand Definition Unilever - Category Management Strategy - Brand Management Strategy - Why does Unilever want fewer brands? Evolution…

EVOLUTION OF A BRAND Shambhu Mandal_ PGEXP 13-15, IIMRSubmitted to: Prof.T.N.Swaminathan*DISCUSSIONBrand DefinitionUnilever - Category Management Strategy - Brand Management…

EVOLUTION OF A BRAND By: Anil Bhardwaj Nishant Pagaria Naresh Verma AGENDA Brand Definition Unilever - Category Management Strategy - Brand Management Strategy - Why does…

Slide 1 EVOLUTION OF A BRAND Anil Bhardwaj Nishant Pagaria Naresh Verma 1 Agenda Unilever - Category Management Strategy - Brand Management Strategy - Why does Unilever want…

EVOLUTION OF A BRAND AGENDA Brand Definition Unilever - Category Management Strategy - Brand Management Strategy - Why does Unilever want fewer brands? Evolution of Brand…

EVOLUTION OF A BRAND Group 9: Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt AGENDA Brand Definition Unilever - Category Management Strategy - Brand…