Documents Dove Evolution of a Brand 100202003450 Phpapp02

EVOLUTION OF A BRAND Group 9: Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt AGENDA •Brand Definition •Unilever - Category Management Strategy -…

Documents EVOLUTION OF A BRAND. A GENDA Brand Definition Unilever - Category Management Strategy - Brand...

Slide 1EVOLUTION OF A BRAND Slide 2 A GENDA Brand Definition Unilever - Category Management Strategy - Brand Management Strategy - Why does Unilever want fewer brands? Evolution…